We believe you may have offered some compensation for customers to write reviews on your products. As a result we have removed certain listings, which you can find on your Account Health page in Seller Central.

Why did I receive this message?

Offering any sort of compensation for customers to write reviews is against our Customer Reviews policy. This violation has a negative impact on your account health; and, if left unaddressed, it may lead to account deactivation. Sellers are not allowed to manipulate customer reviews or ratings. Amazon policy prohibits activities such as:

-- Offering a third-party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor's product. This includes using services that sell customer reviews, websites, or social media groups.

-- Offering to provide a refund or reimbursement after the buyer writes a review, which includes reimbursement via a non-Amazon payment method. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using third-party services, websites, or social media groups.

-- Using a third-party service that offers free or discounted products tied to a review. For example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews.

Amazon strives to maintain customer trust and provide the best possible shopping experience. We investigate and take actions when we detect any attempts to manipulate customer reviews. You can learn more about our "Customer product reviews policy" in Seller Central:

https://sellercentral.amazon.co.uk/gp/help/help.html?itemID=YRKB5RU3FS5TURN

How do I address this issue?

Submit a plan of action that explains how you violated our policy and the actions you will take to remedy the situation. To be accepted, the plan of action must include all of the following information:

-- A detailed description of all methods you used to post or obtain customer reviews that are prohibited by the Amazon Customer Reviews policy.

-- Contact information such as name, email address, and website, of any third parties you engaged to obtain prohibited reviews or manipulate reviews.

-- Identifying information for any customer accounts you or a third party used to post prohibited reviews.

-- A list of any prohibited reviews you obtained. Please provide inactive and  active review IDs or review links of those reviews. Review ID example: RVBTR9XXXXMM. Review link example: 

https://www.amazon.co.uk/gp/customer-reviews/RVBTR9XXXXMM.

-- Documentation such as emails or receipts from any such third party confirming that you used their service.

-- A detailed plan that explains how you will prevent customer reviews manipulation in the future.

Once you have gathered the information requested above, visit your Account Health page and follow the guidance in the "Next Steps" column next to the policy warning to submit your plan of action:

https://sellercentral.amazon.co.uk/performance/account/health/policy-warnings

What happens if I do not submit a valid plan of action?

If you do not submit a valid POA, your listing will continue to be deactivated and this infraction will continue to impact your Account Health Rating for 180 days following the date on which it was posted to your account.

Have you received the policy warning in error?

If you believe there has been an error, please submit an explanation by following the guidance in the "Next Steps" column next to the policy warning on your Account Health page. Your explanation should include evidence that demonstrates your account did not violate our Customer Reviews policy.

We are here to help.

If you have any questions about this action, please contact us by following the instructions in the banner on the top of your Account Health page: 

https://sellercentral.amazon.co.uk/performance/notifications?ref=ah_em_pra

The "Account Health" page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. To view your account performance, select "Account Health" on the home screen of the Amazon Seller app on your iOS or Android device, or go to the "Account Health" page in Seller Central:

-- https://sellercentral.amazon.co.uk/performance/notifications?ref=ah_em_pra

-- Download iOS app: 

https://itunes.apple.com/gb/app/amazon-seller/id794141485?mt=8

-- Download Android app: 

https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_GB

Seller Performance Team

Amazon.co.uk